I have never taken the time to really read a Privacy Policy for any company that I do business with online. Does anyone? Well, some people do. Occasionally, students do, as that is exactly how I came about this research. I was recently introduced to a few Privacy Policies for known businesses by way of the instructions of an exercise that I was compelled to complete in a course that I have enrolled. The businesses that I researched were Walmart, Dell and Barnes & Noble. It turned out to be a very interesting assignment. I was quite unaware of some of the information that is gathered by these companies (though not very surprised). And, when I went about searching for ways to “opt out” of their information gathering, I found out that the only way to accomplish it would be to completely secure your web browser to the point of impairing your online experience. However, you are able to “opt out” of communications addressed to you. Also, all three of the companies “Privacy Policies” are much more like one another than they are different, so I felt it made for a good baseline for judging other companies as well.
Information collected by these companies is used to enhance your shopping experience. It is collected by the way of “cookies” and “web beacons” and includes IP address, browser type, language, all web pages viewed, links clicked and products viewed, web sites that you clicked from and even those that you click to. (Walmart, 2011) If you decide to purchase a product then more personal information is collected including your email address, billing address, credit card information and telephone number.(barnesandnoble.com LLC) And, occasionally, they even ask you to provide your social security number. (Dell, 2010)
These three companies state in their policies that they reasonably secure your information. However, they also state that they cannot promise security during the exchange of information. And, I could not find that any of them use a privacy guarantee solution such as “Truste.” Additionally, giving me an uneasy feeling, all three companies share your information with their business partners which include other entities owned by the companies, credit card companies and law enforcement. Finally, we agree to these policies and practices simply by visiting their sites and doing business with them.
Having done this research, I will surf the internet with a new, more critical approach, as I don’t believe that online companies take sufficient responsibilities to secure our data. I don’t think that a guarantee is too much to ask for.
Works Cited
barnesandnoble.com LLC. (n.d.). Barnes & Noble Privacy Policy. Retrieved January 22, 2012, from BarnsandNobile.com: http://www.barnesandnoble.com/help/cds2.asp?PID=25560#q1
Dell. (2010, December 30). Dell Terms of Sale, License Agreement & Policies. Retrieved January 22, 2012, from Dell.com: http://www.dell.com/content/topics/global.aspx/policy/en/policy?c=us&l=en&s=gen&~section=000#5
Walmart. (2011, March 24). Walmart Privacy Policy – Highlights. Retrieved January 23, 2012, from WalmartStores.com: http://walmartstores.com/PrivacySecurity/9243.aspx#howWeUseYourInfo




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